Elevating digital products through thoughtful design

Optiwatt

Redesigning Optiwatt's Growth Engine from Sign-Up to Smart Charging

End-to-end redesign of Optiwatt's sign-up, enrollment, and Smart Charging experience that resulted in 125% increase in enrollments.

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Pointdexter

Designing & Building A FINTECH App only using AI in 4 hours

Pointdexter is an iOS app that uses AI to help credit card users maximize rewards, track points, and set savings goals.

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Optiwatt

From Zero to Shipped: Unlocking Thermostat Savings and a New Revenue Stream

The feature that unlocked a new revenue stream, optimized thermostat usage, and launched a successful pilot program at 85% retention.

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APPOINTIT

Mobile app interface showcasing a booking system with screens displaying spa services, a calendar for scheduling, a user welcome page, a map view, and a payment screen.

Empowering seamless booking & endless discovery

From concept to seed round, we launched the all in one booking app with 5,000+ app sign ups in the first week.

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XCOVER

Travel protection booking webpage with form fields for destination, trip dates, number of travelers, and trip cost. Options to submit a claim quickly, receive payouts in multiple currencies, and access 24/7 support. Coverage details include comprehensive protection, trip cancellation, and medical protection.

ENABLING d2C ACQUISITION & POST PURCHASE PARTNER SALES

Launching a new acquisition and revenue channel for partners and the business with an 11.5% conversion rate and 10+ new partner contracts.

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CLYDE

Promo code approval screen with a gradient shield icon, message "Claim Approved!" and a promo code "AOV9CIPPRR" on a glossy orange and purple background.

Improving Claims EXPERIENCE and Operational Efficiency

Auditing & optimizing the claims experience for our customers and internal team by reducing the cost per claim by $2.30.

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WINC

A collage of four smartphone screens displaying a wine app interface. The screens show different questions about wine preferences, including choice between red or white wine, preferred places to buy wine, interest in other wine types, and a personalized wine recommendation. The app offers a promotion for 50% off when buying four bottles.

OPTIMIZING the Palate Quiz to Maximize Conversion and Engagement

Redesigning the main acquisition channel for conversion and strengthen brand connection by increasing wine selection by 12%.

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CHECK OUT MY SKILLS

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CHECK OUT MY SKILLS •

  • Conducting qualitative and quantitative research to understand user needs, behaviors, and pain points.

  • Creating low-fidelity wireframes and interactive prototypes to visualize and test design concepts.

  • Conducting usability tests and analyzing feedback to refine and improve designs.

  • Working effectively with cross-functional teams, including developers, product managers, and stakeholders.

  • Basic knowledge of HTML, CSS, and JavaScript to collaborate with developers and understand design feasibility.

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