Black and white photo of a bearded man with tattoos, wearing a striped shirt, wristwatch, and bracelet, posing with his hand on his chin.

DESIGN BETTER PRODUCTS •

Staff Product Designer who turns product strategy into business outcomes. 10+ years across fintech, insurtech, and ecommerce — with a track record of IPOs, acquisitions, and metrics that actually moved. I use AI tools to go faster, systems thinking to go deeper, and strong visual craft to make it land.

Hola, I’m Leo Gonzalez 👋

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Optiwatt

Redesigning Optiwatt's Growth Engine from Sign-Up to Smart Charging

End-to-end redesign of Optiwatt's sign-up, enrollment, and Smart Charging experience to drive conversion, retention, and growth.

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Pointdexter

Designing & Building A FINTECH App only using AI in 4 hours

Pointdexter is an iOS app that uses AI to help credit card users maximize rewards, track points, and set savings goals.

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Optiwatt

From Zero to Shipped: Unlocking Thermostat Savings and a New Revenue Stream

The feature that unlocked a new revenue stream, optimized thermostat usage, and launched a successful pilot program.

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APPOINTIT

A mobile app interface showcasing several screens on a red background. The screens display features of an appointment booking app, including a welcome page, a calendar for selecting dates, a spa booking page with services listed, a payment screen with credit card information, and a map view for location selection. The app is named "AppointIn."

Empowering seamless booking & endless discovery

From concept to launch, Appointit looks to be the all in one booking app.

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XCOVER

Webpage screenshot of a travel protection booking service. The page includes fields for destination countries, trip dates, number of travelers, and total trip cost. Offers features like submitting a claim worldwide, fast payouts, and 24/7 language support. Sections detail coverage options like comprehensive, trip cancellation, and medical protection.

ENABLING d2C ACQUISITION & POST PURCHASE PARTNER SALES

Launching a new acquisition and revenue channel for partners and the business.

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CLYDE

A digital notification card with the text 'Claim Approved!' featuring a shield icon with a check mark. Below, it displays a promo code 'A0V9CIPPRR' and a 'COPY' button on a gradient orange and purple background.

Improving THE Claims EXPERIENCE and Operational Efficiency

Auditing & optimizing the claims experience for our customers and internal team.

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WINC

OPTIMIZING the Palate Quiz to Maximize Conversion and Engagement

Redesigning the main acquisition channel for conversion and strengthen brand connection.

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COLLABORATION IS KEY

"Leo seamlessly bridges the gap between design, engineering, and product teams, ensuring a smooth development process and a shared vision."

Ben Bishop / Engineering Manager
"Leo nearly doubled our product development velocity by asking sharp questions and delivering explorations close to final. He's deeply data-driven, tracks analytics, watches real customers, and consistently pushes for simplicity — a true startup product designer who will improve your product."

Rajesh Nerlikar / VP of Product
"He played a huge role in shaping our product design and research process, bringing clarity and structure to how we worked...Leo brought an amazing vibe to the team"

Chris Agiasotis / Design Director
"Leo was our team's advocate for creating data-driven customer centric designs, and translating complex user needs into iterative solutions. He is also an organised operator, with strengths in bringing structure to ambiguous problems."

Gloria Liu / Product Manager
"He takes complex problems and turns them into clear, user-friendly solutions that drive real impact...Leo is the kind of teammate every company wants!"

Yury Berazouski / Lead QA Engineer
"Leo is not only a thoughtful, disciplined, and talented designer, he is an absolutely delightful human being. Leo is passionate about his design practice and living a creative life."

Sara Blake / Founding Design Director
"He is someone I can trust on any project and I continue to be impressed by his thoughtfulness and quality of work. He always goes above and beyond no matter how big or small the task is"

Jordan Nathan / CEO at Caraway