Black and white photo of a bearded man with tattoos, wearing a striped shirt, wristwatch, and bracelet, posing with his hand on his chin.

DESIGN BETTER PRODUCTS •

Senior Product Designer with 10 years of experience and a track record of building startups that went public or got acquired. I blend UX, visual craft, and AI tools to design faster, smarter, and with just the right amount of flair.

Hola, I’m Leo Gonzalez 👋

VIEW PROJECTS

Pointdexter / Project 01

Designing & Building A FINTECH App only using AI in 4 hours

Pointdexter is an iOS app that uses AI to help credit card users maximize rewards, track points, and set savings goals.

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APPOINTIT / Project 02

A mobile app interface showcasing several screens on a red background. The screens display features of an appointment booking app, including a welcome page, a calendar for selecting dates, a spa booking page with services listed, a payment screen with credit card information, and a map view for location selection. The app is named "AppointIn."

Empowering seamless booking & endless discovery

From concept to launch, Appointit looks to be the all in one booking app.

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XCOVER / Project 03

Webpage screenshot of a travel protection booking service. The page includes fields for destination countries, trip dates, number of travelers, and total trip cost. Offers features like submitting a claim worldwide, fast payouts, and 24/7 language support. Sections detail coverage options like comprehensive, trip cancellation, and medical protection.

ENABLING d2C ACQUISITION & POST PURCHASE PARTNER SALES

Launching a new acquisition and revenue channel for partners and the business.

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CLYDE / Project 04

A digital notification card with the text 'Claim Approved!' featuring a shield icon with a check mark. Below, it displays a promo code 'A0V9CIPPRR' and a 'COPY' button on a gradient orange and purple background.

Improving THE Claims EXPERIENCE and Operational Efficiency

Auditing & optimizing the claims experience for our customers and internal team.

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WINC / Project 05

Four smartphone screens displaying a wine preference survey on the Winc app, including questions about wine type preference, wine shopping locations, and other wine interests, with personalized wine recommendations.

OPTIMIZING the Palate Quiz to Maximize Conversion and Engagement

Redesigning the main acquisition channel for conversion and strengthen brand connection.

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COLLABORATION IS KEY

"Leo seamlessly bridges the gap between design, engineering, and product teams, ensuring a smooth development process and a shared vision."

Ben Bishop / Engineering Manager
"He played a huge role in shaping our product design and research process, bringing clarity and structure to how we worked...Leo brought an amazing vibe to the team"

Chris Agiasotis / Design Director
"Leo was our team's advocate for creating data-driven customer centric designs, and translating complex user needs into iterative solutions. He is also an organised operator, with strengths in bringing structure to ambiguous problems."

Gloria Liu / Product Manager
"He takes complex problems and turns them into clear, user-friendly solutions that drive real impact...Leo is the kind of teammate every company wants!"

Yury Berazouski / Lead QA Engineer
"Leo is not only a thoughtful, disciplined, and talented designer, he is an absolutely delightful human being. Leo is passionate about his design practice and living a creative life."

Sara Blake / Founding Design Director
"He is someone I can trust on any project and I continue to be impressed by his thoughtfulness and quality of work. He always goes above and beyond no matter how big or small the task is"

Jordan Nathan / CEO at Caraway