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Xtava

Project Details

Xtava is a hair care brand that supports all hair types. They have dominated the hair care market on Amazon with their hot tools and were ready to launch a line of hair styling products to support their success. I took on the role of revamping Xtavas branding & completely redesigning the website from the ground up. Since the launch of the new branding, Xtava has been featured on The Today Show, Bustle, Refinery29, and Nylon Magazine.

Team

Leo Gonzalez - Art Director
Kasey Hill - Art Director
Roya Partovi - Creative Director
Teo Almonte - Design & Development
Sophia Smith - Designer
Maddie Mutscheller - Copywriting
Hannah Baker - Copywriting
Randy Stein - 3D Designer

Role

Branding & Identity
Packaging Design
UX/UI Design
Art Direction

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