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Project Details

Xtava is a hair care brand that supports all hair types. They have dominated the hair care market on Amazon with their hot tools and were ready to launch a line of hair styling products to support their success. I took on the role of revamping Xtavas branding & completely redesigning the website from the ground up. Since the launch of the new branding, Xtava has been featured on The Today Show, Bustle, Refinery29, and Nylon Magazine.


Leo Gonzalez - Art Director
Kasey Hill - Art Director
Roya Partovi - Creative Director
Teo Almonte - Design & Development
Sophia Smith - Designer
Maddie Mutscheller - Copywriting
Hannah Baker - Copywriting
Randy Stein - 3D Designer


Branding & Identity
Packaging Design
UX/UI Design
Art Direction

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