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Coca-Cola x Overwatch

Project Details

In February, Coca-Cola signed on with The Overwatch League (competitive video game league) as the official beverage partner going into the 2019 season. I was tasked to develop a POS campaign to launch the partnership between Coke, Overwatch, and Tespa. The campaign featured a series of posters and in-store displays to announce the partnership and deliver an organic message to the gaming community. This project is in collaboration with Dedica Group and Wieden+Kennedy, 2 amazing creative agencies.


Leo Gonzalez - Art Director
Tyler Mintz - Design Director
Todd Leach - Senior Partner


Art Direction
Packaging Design
Ad Design

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