Appointit is the all in one app for discovering & booking service based appointments. As lead product designer, I worked with the UX research team to develop the customer journey map tailored to understanding the overall user experience. The brand identity was designed after based on user personas. The application was specifically designed to optimize the booking appointment experience & ensure that customers choose the best available services locally. You can rebook an appointment with the tap of a button which reduces customer drop off. A landing page was designed to support the launch of the site.